Interesting findings on innovation within the sports movement
Updated: Mar 4, 2020
Our Erasmus+ Sport collaborative partnership project, CHAMP, is all about modernisation within the organised sports movement. As CHAMP has been running for over a year now, we got to know its initial research findings.
The research about best innovative practices, inside and outside of the sports movement, is almost finished. On 29-30 January 2020, CHAMP project manager, Lovisa Broms met two colleagues from the Swedish Sports Confederation, Sofia Karra and Henrik Vilhelmsson, in Umea, Sweden, to discuss the collection of best innovative sports practices. The agenda included an inspiring visit to Fritidsbanken, a “sports library” where everyone can lend sports equipment for free.
The project’s output includes data regarding sports clubs and the challenges they are facing in the modern society as well as examples of innovative solutions that could benefit them. So far, data from seven countries has been collected by the project partners.
The aim of the meeting in Sweden was to analyse the collected data and structure the content. It is clear that sports clubs are struggling to stay relevant in a fast-changing society. Many clubs find it challenging to be flexible with their offers to fulfill the varying needs and expectations of different target groups.
CHAMP’s research suggests that apart from the struggle to stay relevant, sports clubs put a lot of effort into renewing their offers, and are open to explore new, innovative solutions. While it is important for the clubs to find their niche, it’s also crucial to determine their own identity and identify how open or flexible they can become without losing the connection to their existing members.
“It’s very inspiring to read about clubs who find simple but yet brilliant solutions. For example, there is one club which is battling the challenge of recruiting new members and reaching new target groups by bringing sport closer to the people. Through the concept of 'backyard football', sports activities are arranged in residential areas instead of the sport facilities”, says CHAMP Project Manager, Lovisa Broms.
The next step within the project is to summarise the findings into a report and to prepare it for the upcoming Massive Open Online Course (MOOC) which will be launched by early autumn 2020.
The next CHAMP meeting will be on 24-25 February 2020 where the Steering Committee will discuss how to optimise the collected data to make the MOOC valuable for sports clubs.